Discount Commission Plans Sound Good. Do they REALLY work?
Short Answer .... Sometimes!
So you want a low commission rate? Who can blame you! We could give you a low commission and a short listing period. We can beat any commission in our area , and I will , if it is in your best interest to do so. If that is what you really want, we can help you with that. Even so, you should know there is a difference between full price service and discount commission service. A REALTOR® usually gets a LOT more money for your home , when given a little more room to work. The commission helps pay for the advertising and marketing. Without a workable fee, the REALTOR® may not be able to correctly market your home. Sometimes the right price helps sell a home faster , reducing expenses, resulting in a lower commission rate. A lot depends on your specific home, location, price, and condition. We can help with whichever way is right for you.
When you call to interview us for the job of selling your home, we will offer CHOICES as part of our FREE-FLEX™ Commission Plan. You are FREE to choose from a FLEXIBLE menu of services. This program is EXCLUSIVE to me and my American Dream Real Estate Marketing Plan. All I ask is that you REALLY think it through before you make the call.
The most important question you need to ask yourself is , Do you want to list the home , or actually SELL it? I have heard of agents that will promise fees of as low as 1%. This plan claims to give the seller full MLS service for a low rate if some other agent actually locates a buyer. This kind of plan has the listing agent giving away all his money to a buyer agent , or working without enough money to aggressively market your home. If that is how he/she handles his/her money, by giving it away, then how do you think he/she will handle yours? Maybe this is not the person you want to negotiate the sale of your home?
SINCE WE ONLY GET PAID IF WE SELL YOUR HOME , THEN DOESN'T IT MAKE SENSE THAT WE WILL DO EVERYTHING WE CAN TO GET IT SOLD?
You see, in this market, there are a lot of things you have to do well to actually SELL a home - but very few things you have to do to LIST a home. To list is easy. To sell takes MARKETING and ADVERTISING and TIME. Homebuyers need somebody to actually answer the phone, take their call, set appointments, show the home days, nights, and weekends. They want a professional to help them with decisions. In order to get the buyers to call, I ADVERTISE, and MARKET and ADVERTISE SOME MORE! This costs real money, BUT IT WORKS. The more we advertise a home, the more buyers will come. The more buyers we have to choose from, the more offers we may get. And, the more offers we get, the higher the eventual selling price. Does this make sense?
To make all this happen , your REALTOR® has to spend some money. In order for us to be willing to spend that money, we have to know we are going to get paid when your house sells. For these reasons, you can see that a discount agent cannot possibly create the circumstances of selling the home for top dollar. By taking a discounted listing, they are only fooling you into thinking their plan might work fast. They don't advertise because they won't make enough money to advertise.
The other thing that happens with a discount agent is that the BUYER AGENT FEE (the part of the listing commission that is shared with the buyers agent) is also discounted. The other agent, who may possibly have a buyer for your home, will show better paying homes before they show the ones that don't pay much. Make sense? The more a house pays, the harder the buyers agent will work to keep a deal together if it tries to fall apart. If you want your home to be shown more often, and if you want the buyers agent to keep the buyer in the deal if a problem comes up, then the buyer agent fee will need to be reasonable. If your home is not shown very often, then you will not get top dollar.
Today, homebuyers have a lot to choose from. It's a real Buyers Market. If you want to succeed with your sale, you may do better with a full service plan that allows your REALTOR® to advertise your home, and maybe even create a bidding war!
Think about it this way - If a REALTOR® took 50 discounted listings a month , and sold only 5 , HE/SHE would make money. But what if you were one of the 45 that did not sell? Would you be happy?
Give yourself a fighting chance - Call and ask about our FREE-FLEX™ Commission Plan. We will give you choices. NO GAMES! It's all up to you. You can hire someone to LIST your home , or hire someone to SELL your home. Either way, we might know the best agent for you. My Program is unlike any other. Call Dan Zembiak at 216-533-3072